Funky Business helps founders and leadership teams get clear on how the business actually works—especially when AI FOMO is loud and legacy “old tech” constraints are hard to shake. We turn ideas, markets, and constraints into a sharp business model: who you serve, what you offer, how you make money, and what has to be true for it to scale. Everything else—brand, product, ops, and AI—hangs off that model.

Hira Verick – Co-founder

Hira is a design-led strategist and technologist, formerly Executive Director at a number of large global tech companies, who has built products and services for companies like adidas, Sony, HTC, Uber, Northvolt, and Kia. He combines deep product, brand, and AI experience with a founder’s mindset to turn messy ideas into clear narratives and business models teams can actually execute.

www.hiraverick.com
www.linkedin.com/in/hiraverick
www.grido.ai

Funky Business helps founders and leadership teams get clear on how the business actually works—especially when AI FOMO is loud and legacy “old tech” constraints are hard to shake. We turn ideas, markets, and constraints into a sharp business model: who you serve, what you offer, how you make money, and what has to be true for it to scale. Everything else—brand, product, ops, and AI—hangs off that model.

Hira Verick – Co-founder

Hira is a design-led strategist and technologist, formerly Executive Director at a number of large global tech companies, who has built products and services for companies like adidas, Sony, HTC, Uber, Northvolt, and Kia. He combines deep product, brand, and AI experience with a founder’s mindset to turn messy ideas into clear narratives and business models teams can actually execute.

www.hiraverick.com
www.linkedin.com/in/hiraverick
www.grido.ai