IN THE HYPE, HOPE, AND HYSTERIA OF AI, IT’S EASY TO LOSE SIGHT OF WHAT GOT US INTO THIS FUNKY THING WE CALL A COMPANY, VENTURE, FIRM, AGENCY, LAB, FACTORY, PRODUCT — BETTER MOUSETRAP — A BUSINESS IN THE FIRST PLACE. PASSION. PEOPLE. THE CHALLENGE.

The Business Model is Back, Baby.

IN THE HYPE, HOPE, AND HYSTERIA OF AI, IT’S EASY TO LOSE SIGHT OF WHAT GOT US INTO THIS FUNKY THING WE CALL A COMPANY, VENTURE, FIRM, AGENCY, LAB, FACTORY, PRODUCT — BETTER MOUSETRAP — A BUSINESS IN THE FIRST PLACE. PASSION. PEOPLE. THE CHALLENGE.

The Business Model is Back, Baby.

IN THE HYPE, HOPE, AND HYSTERIA OF AI, IT’S EASY TO LOSE SIGHT OF WHAT GOT US INTO THIS FUNKY THING WE CALL A COMPANY, VENTURE, FIRM, AGENCY, LAB, FACTORY, PRODUCT — BETTER MOUSETRAP — A BUSINESS IN THE FIRST PLACE. PASSION. PEOPLE. THE CHALLENGE.

The Business Model is Back, Baby.